Makeup Moguls


It’s time to get your Bachelor’s in getting booked, your Masters in being magnetic, and your PHD in getting PAID.

So, you want more clients, huh?

But I have a sneaking suspicion that getting more clients just scratches the surface of what you actually want for your makeup biz.

Deep down inside, here’s what you REALLY want:

A life where you get to do what you love while getting paid your worth.

The ability to effortlessly attract clients who appreciate your artistry.

The freedom to build your makeup business on your own terms.

The confidence of knowing how to communicate your value and command your rate.

A highly profitable business that allows you to sow the seeds of generational wealth.

A purpose-filled beauty business that enables you to impact others while also leaving a legacy for your family.

Friend, you don’t just want a business that looks beautiful.

You want a purpose-filled beauty business that will finally make you

Does this sound like you?

“I’m just getting started and I want to book my first clients… but I want to get it right the first time!”

“I’ve been at it for a while, but I’m having a hard time gaining clientele in my area.”

“There are just so many Makeup Artists! I’m struggling to break through and get noticed in my city. ”

“I know I should be using social media, but I’m not sure how to use it effectively to book the right clients.”

“I’m tired of people loving my makeup, but then saying I’m too expensive.”

“I’ve tried everything but I just can’t seem to gain momentum.”

“Between my full time job and my business, it’s so difficult to find the time to get everything done! I desperately need more structure!”

“Right now, I feel like I’m just doing makeup. I want to turn this into a REAL business.”


Before learning from Tiyana, I was attracting clients who only wanted to spend $50 or $65 for makeup with me. I knew I needed to invest where I wanted my artistry and business to go. After learning from Tiyana, I’ve gone up in prices and I’m getting the quality customers I want who have no problem with booking me at this price. On top of that, I’ve learned the proper way to post on social media to get the recognition of the types of clients that I actually want. Before, I would just post, post, post. Instead of posting things just because I see other people doing it, I now I know that there is a thought process and strategy to what I post. My business is completely different.

– Alores-Cornelius Norris, South Carolina

Just imagine if a year from now, your life looked like this:

It’s Saturday morning and your alarm goes off at 6am. Instead of that gut wrenching “why did I book this?” feeling, you jump out of bed with excitement, get dressed, kiss your family goodbye, and zoom off to your 8am call time.

Today’s not just any wedding day. Today is your DREAM BRIDE’S wedding day, and you can’t believe that she not only found you on Instagram, but how EASY it was to book her. (That new Instagram strategy has really been paying off!)

You arrive to the Bridal suite, and everything’s perfect! The Bride shrieks with excitement as you enter the room (she hasn’t stopped raving about her makeup since her bridal trial), and the bridal party is fresh-faced and ready for glam to begin. You look around and notice that they’ve already cleared a space for your setup (just like your contract specified #win), so you quickly set up and begin the day right on time.

Glam goes perfectly according to the beauty schedule you sent over earlier that month, and as you give the bride her finishing touches, you hand her the mirror and she begins to get teary eyed — this is exactly how she imagined she’d feel on her wedding day!

So, you pack up, hug the Bridal party goodbye, and head out the door. No need to chase down the Father of the Bride for a check — the balance due was already paid-in-full last month, plus tip!

You open your phone and are
greeted by notifications...

And all of this has happened while you were working today’s wedding — thank goodness you have automated systems in place!

Just a year ago, you would’ve been hustling to your next Bride. But not today.

Because you’ve learned how to sell your value, today’s booking was triple what you used to earn from a wedding. So, you head home and decide to treat the kids to ice cream — it’s great to be able to spend quality time with your family on a Saturday afternoon!

And as they debate about which flavor is the best, you close your eyes, smile and think to yourself “Wow! I can’t believe this is my life!”.

This could be YOUR reality faster than you think!

Friend, it’s time for you to grow out of being just another under-valued Makeup Artist.

You deserve to become a

Confident. Empowered. PAID.

“My artistry has grown leaps and bounds and the business practices she instilled in me have helped me TRIPLE MY INCOME within 6 months. I now have the ability to travel when I want, leverage my own time, and take on as many (or as few) clients as I desire.  My brand is steadily growing and it constantly surprises me that my work is being recognized by so many of the industry’s greats!”

– Yanneek Brinson, North Carolina

The world’s FIRST online business school exclusively for Makeup Artists.


MMU gives you access to all the trainings, tools, templates, resources, coaching and support you need to feel more confident, book more clients, and get paid your worth!

I know first-hand that building a business in beauty can feel totally overwhelming! That’s why I’ve built a curriculum that places everything you need in one place, at your fingertips!


Master new skills that will help you define your niche, organize your business, build a bankable brand, and put your Artistry in front of your dream clients.


Learn how to set a clear vision for your beauty business and how to execute on your goals with intention and consistency.


Receive ongoing support and feedback as you work through your goals on our  live monthly coaching calls with Artists at your same Mogul Level.


Build relationships with like-minded Artists from around the world in our private Facebook group. Together, we’ll celebrate your wins, give you a nudge when you need to get back on track, and hold your hand as you grow.

I know first-hand that building a business in beauty can feel totally overwhelming! That’s why I’ve built a curriculum that places everything you need in one place, at your fingertips!


As a member of MMU, you’ll have access to a treasure trove of courses taught by world class experts. Each class is designed to teach you the fundamentals of how to build a REAL business in beauty. 

Systems, Processes & Organization

Professor : Tiyana Robinson

You can’t grow a business unless you have ROOM for it! In this course, you’ll learn how to structure and organize your business from the inside out so that it runs like a beautifully automated well oiled machine.

Branding For Makeup Moguls

Professor : Tiyana Robinson

We don’t build cooker cutter beauty businesses! In this course, you’re going to learn how to discover what makes you stand out, how to define your niche, and how to develop a visual brand that attracts the right customers ( and stops the wrong customers before they even reach out!)

Contracts For Makeup Moguls

Professor : Attorney Ticora Davis

Make sure your business is rock solid, and that both you and your clients are protected! In this course, Attorney Davis walks you through the required components of a legally binding contract so whether you need to build an agreement from scratch or you’re working from a template, you’re empowered to

Finances & Taxes For Makeup Moguls

Professor : Terrie Chantel

Manage your money like a MOGUL! In this course, award-winning CPA Terrie Chantel teaches you how to manage your money, track your expenses, and prepare for taxes so you can keep more of what you earn!

Uncloned Marketing Campaigns for Makeup Moguls

Professor : Audria Richmond

As a make-up artist, it can be frustrating to have all the skills and no clients. Yikes! In this course, you’ll learn how to create, prepare, launch and evaluate marketing campaigns that are designed to attract your dream clients.

List Building & Paid Ads

Professor : Zach Spuckler
Goes live : July 2019

In order to have consistent income flowing into your business, you need strategies for getting your message in front of your potential clients outside of social media! In this course, you’ll learn how to set up an email list, how to drive your clients from social media to your email list, and how to communicate with them consistently once they’re on your list. Plus, you’ll learn how to set up and run paid ads on Facebook and Instagram!

Sites That Sell

Professor : To Be Announced
Goes live : August 2019

Packaging, Positioning & Pitching Your Rates

Professor : To Be Announced
Goes live : SEPTEMBER 2019

Diversifying Your Income

Professor : To Be Announced
Goes live : October 2019

Live Event Strategies

Professor : To Be Announced
Goes live : November 2019


Professor : To Be Announced
Goes live : December 2019

Everything is recorded so you have the freedom to learn at your own pace, in your own time — wherever you are in the world.

You'll have in business, yet!

In MMU, we have one mission : making your success NON-NEGOTATIABLE.

That’s why we’ve laid out a clear success path that’s tailored to exactly where you are in your business. You set your vision for your career and we’ll help you get it done — Period.

Makeup Mogul Career Assessment

When you join, the very first thing you’ll do is take our signature Makeup Mogul Career Assessment. This will reveal your Makeup Mogul Level (in other words, where you are in your business.)

Interactive Makeup Mogul Action Plan

Based upon the results of your Makeup Mogul Career Assessment, you’ll receive an interactive Action Plan that outlines milestones and actions you’ll take in order to create consistent forward momentum in your business.

Quarterly goal setting sessions

Every 90 days you’ll set clear, actionable Artistry, Financial, Business and Personal goals. Because being a Makeup Mogul is not just about building a bankable beauty business. It’s about creating an extraordinary LIFE!

Monthly coaching calls

Every month, we’ll have a group coaching call to check in on your progress. You’ll also have the opportunity to apply for a “Hot Seat” during this call so we can work through your challenges in real time. Even if you don’t have a specific challenge, you’ll benefit from watching how we coach other Makeup Moguls through theirs.

Pop-up live Q&A Sessions

Have a question that can’t wait until our next group coaching call? I got you! I’ll pop into our private Facebook group to support you with your sticky questions as they come up!

Building a business in beauty can feel hard.

Become a member of a global community of like-minded Makeup Moguls who just get it.
We support one another. We challenge one another. We celebrate one another.
And we hold each other accountable to our dreams.

Join a movement of Makeup MOGULS who are shaking up the way that we do business in beauty.



or 12 monthly installments of $57

Friend, having a successful career isn’t just for “those” Makeup Artists who live in major cities or work with celebrities.

Yes, YOU can have your dream business too.

We live in an ever-changing digital world where your earning potential is only limited by your imagination, and your next client could be just a hashtag away — no matter where you live!

So if this sounds like you :

  • You’re making the transition from being a hobbyist into being a real, working Makeup Artist and you want to do it the right way (because who has time and money to waste figuring it all out on your own?!)
  • You’ve already begun accepting paid clients, but you’re ready to add more structure to what you’re doing behind the scenes (so it doesn’t feel like you’re always winging it!)
  • You’re booking clients consistently, but you’re ready to begin attracting more “high end” clients who value what you do (and are actually willing to PAY for it, hello?!)
  • You’ve got the talent and ambition to crush it in your business, but you wouldn’t mind a little hand-holding to keep you accountable as you grow
  • You’re already making investments on the artistry side, but now you’re ready to seriously step your game up on the business side.
  • You’re creative minded and are willing to be a trailblazer in the industry and do things A LOT different from everyone else!

"After learning from Tiyana, I now feel empowered to cut out all the negativity that was clouding my judgment and kept me from making the business decisions that I needed to make to grow my business."

I live in a small city which can be discouraging because you start to feel like there’s so much competition around, “how am I supposed to stand out? I’m not going to make any money because nobody wants to pay my rate.” I just felt very discouraged because I’d been working hard at my business for 6 years and it just seemed like nothing was working.

After learning from Tiyana, I now feel empowered to cut out all the negativity that was clouding my judgment and kept me from making the business decisions that I needed to make to grow my business.

I stopped making excuses about where I’m from, and started making real business plans.

I realized that there are actually so many opportunities out here locally, I just have to get creative to discover where they are. I also focused on learning my signature style and finding who our target audience is so that we can market to them. Our clientele has definitely changed, and we’ve been able to adjust our pricing according to that.

Find out who our target audience is, that’s something that you really honed in on for us. Learning our signature style, so that way we can market to our target audience. And eventually the people that are supposed to come to you, will come to you. That’s definitely been a true statement that we’ve seen coming to fruition since the class. Our clientele has definitely changed, and we’ve been able to adjust our pricing according to that.

– Asia Perry

Founder, The Artistry of Makeup, St. Petersburg, Florida

"My husband grew from 5 music students to 45 students in 2 years."

The information I learned not only helped my business, but we took the strategies and implemented them into my husband’s business. He grew from 5 music students to 45 students in 2 years, and now he’s at 100 students and 5 instructors in less than 5 years!

– Kamia Hayes

Lakeland, Florida

"Greatest investment in my business thus far!"

Being Tiyana’s student has increased my confidence, helped me narrow down my goals, build my social media presence, and book my first high-end client. Greatest investment in my business thus far!

– Ebony Campbell


You’ve heard about Artists I’ve helped.

Now, here’s what you should know about me...

I’m an International Beauty Educator and full time Makeup Mogul.

My journey in the beauty industry began 5 years ago after I was unexpectedly laid off from my dream job in Marketing & Sales. In the blink of an eye, I found myself broke with a broken spirit — until I discovered my passion for makeup!

Since then, I’ve combined my love for all things branding, marketing, pop culture, and beauty to build a multiple six figure per year business as a full time Makeup Artist —  without relocating to a major city or working with celebrity clients — and all within a few short years of picking up a makeup brush for the first time professionally.

So, what’s helped me to achieve milestones in my career that have taken other Makeup Artists decades? It all boils down to these three simple things :

  • Marketing savvy. When you’re able to identify your target market and offer solutions to their problems that they’re willing to pay for, you’re empowered to generate revenue -- fast! (Inside MMU, I’ll show you exactly how! It’s so much easier than you think...)
  • Unrelenting Creativity. When you’re brave enough to be different, “competition” no longer exists! (Inside MMU, we’ll show you how to discover what makes YOU unique, and how to turn your special sauce into a bankable beauty brand!)
  • Access to Support. Being an entrepreneur isn’t easy, so why do it alone? When you have access to business coaches who teach you proven strategies, and the support of a like-minded community who will lift you as you climb, you’ve got what you need to create real momentum (Inside MMU, we’ll hold you accountable so you can streamline your journey to success.)

As I looked at the industry around me, I found that so many Artists were suffering from the disease of sameness…

They’re doing the same ‘ol makeup techniques…
With the same ol’ websites and business cards…
Trying to book clients in the same ol’ way we did in the early 2000’s…

But literally everything about our industry has changed!

There are more professional Makeup Artists than ever before…
Our clients are more makeup savvy than ever before…
We have access to more technology than ever before…
And we’re connected to our clients, brands and not to mention to each other like never before…

So why hasn’t the way you do business evolved?

That’s why I created MMU! Because I believe that there’s a NEW way to build a business as a Makeup Artist that combines creativity, technology, and modern day marketing so you can finally build your dream business with CONFIDENCE, CLARITY & CONSISTENCY — minus the confusion!

In case you’re still on the fence, here are a few answers to questions that may be holding you back from saying YES...

MMU is an online business school exclusively for Makeup Artists. As a member, you have access to business courses taught by experts, downloadable resources, coaching, and a community to support you as you work through the Artistry, Personal, Financial and Business goals that will help you grow your business. At MMU, we are uber-committed to one mission : making your success NON-NEGOTIABLE.

I believe that where you intention goes your energy flows. As your new coach, I want to challenge you to make an ongoing commitment to growing your business. 

And guess what? Great businesses aren’t built overnight!  By joining MMU, you are making an intentional decision to remain committed to having access to trainings, courses, resources, and a community that will help you achieve your goals for a least a year. You deserve it.

Absolutely! After you join MMU, one of the first things you’ll do is take a Makeup Mogul Assessment that will reveal exactly what level you’re on in your business. Once complete, you’ll receive an action plan that provides suggestions for exactly what to focus on as a Beginner, plus you’ll have access to coaching calls just for Beginner Makeup Moguls so you receive advice that’s tailored to you!

No matter what level you’re on, we’ve structured the content within MMU for your success.

We live in a digital world where we now have access to clients, brands, and resources like never before! I believe that your business’ potential is truly only limited by your imagination! As a Makeup Artist, you can generate revenue in person, online, or both.

Inside MMU, you’re going to learn how to differentiate yourself through your branding (so you never have to worry about “competition” again!), how to market your business online, how to package and pitch your rates with confidence, AND how to diversify your income so that you can have multiple sources of income.

We have BIG GOALS in MMU. So however you define “success” — whether you envision consistently earning a couple hundred bucks on the side, or you dream bringing in multiple six  or seven figures, we’ll teach you how to get there!

I hear you! While I love one-off courses and trainings, I’ve found that most people fall into two categories after them :

They either ride the “inspiration rollercoaster” where they get the information and feel excited to implement what they’ve learned, but over time life happens. And before you know it, that burst of excitement inevitably fizzles into inaction. So they enroll in another course or training to get another hit of information inspiration. And the cycle continues, with no real results to show for it.


They implement what they’ve learned, but get stuck because there’s no way to get ongoing support or feedback after the class ends.

That’s why it was so important to me that not only do you have access to course, but we also have monthly coaching calls, live Q&A sessions, quarterly goal setting intensives, and a private Facebook group included in your enrollment MMU.

Ongoing support and accountability as you implement what you learn are just two ways that we make your success non-negotiable!

We’re building a movement of trailblazing, highly creative, ambitious Makeup Artists who are here to shake up the way that we do business in the industry for good! If that sounds like you, and if you’re committed to doing the work, you belong with us!

But let me just be real. Building a business takes time and ongoing commitment. So if you…

  • Are looking for overnight success
  • Don’t have the time or discipline to complete the course work
  • Aren’t open to being creative and thinking about yourself as a Makeup Artist in a completely new way
  • Are committed to maintaining the status quo in the beauty industry (thumbs down)

MMU will not work for you.

We have members from all around the world! Plus, I know that you may currently be a student, or you might be holding down a full time job while you build your makeup business on the side, or you might be a busy mom — or all of the above!

Whatever your circumstances, I’ve built MMU with you in mind! All of the video content is recorded and can be watched at your own pace, in your own time. You’ll have access for as long as you’re a member.

It’s time to stop being your city’s best kept secret.

Ready to put YOUR beauty mark on the industry?



or 12 monthly installments of $57

Consumer Testimonials. As with any business-related program, your results using Makeup Mogul University may vary from these consumer testimonials. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. Makeup Mogul University is not a “get rich quick scheme.” It takes time, effort, and dedication. We believe that we provide you a great toolbox to achieve your desired results, and these grads agree.